TV programs have understood this more and more the past few years. There are programs you can now rewind and skip forward. People do not want to watch the 5 minutes in advertisements they just want to get back to watching their show.
Streaming has made it easier to avoid commercials such as Netflix that does not show any commercials and allows customers to even skip intros and credits. So what does marketing have planned to catch people's attention?
According to You See Pepsi, I See Coke: New Tricks for Product Placement a New York Times article marketing has ideas on how to put this into shows people watch. They want to change what is shown during the show to fit the person watching it. For example, your favorite show you and your friends watch may have different background advertising. As the cop car speeds past a billboard for one person it may show alcohol if the person watching is up late at night or a coffee brand if someone is watching the show in the morning.
This may sound weird or creepy, but this technology already exists its the reason why you go to buy something online or are talking about the product with friends it constantly pops up for days after. “Through digital video services like Hulu and YouTube, companies are already able to target viewers based on information about their ages, their locations, where they like to shop and other details.”
Stephan Beringer who is the chief executive at Mirriad which is a virtual product placement company says the type of marketing could start within a year. This type of advertising would be set up for streaming services and not on TV programs. The idea of using this technology is to have people watching a show not realize that it is an annoying advertisement.
This product placement in shows is ideal for streaming services as it allows them to work with companies that are trying to advertise because it allows the customer to watch the show without being interrupted by commercials.
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